EP329 Canadian Holiday Spending Outlook with PwC

In this episode, I’m joined by Elisa Swern, a national retail and consumer leader and partner at PwC Canada. With over 25 years of experience in the retail and consumer goods sectors, Elisa brings her extensive expertise to discuss the findings of PwC’s Canadian Holiday Outlook Survey for 2024.

Listen in as Elisa dives into the expected increase in consumer spending this holiday season, despite economic challenges. She also highlights the spending behaviors across different generations and provinces and shares insights into the growing importance of sustainability in consumer choices. You’ll learn about the rise of digital payment methods, the intriguing trends around physical gifts and secondhand purchases, and more.

“They are willing to pay a little bit more to get that quality that they feel will last.” – Elisa Swern

This Week on Young Money:

• The general consensus for holiday spending according to the survey.
• How spending and plans stack up for Gen X, Gen Z, and Millenials.
• When people are planning to make their holiday purchases.
• The motivations driving what they buy and how.
• The findings on sustainability that came out of the survey.

Key takeaways:

1. Despite cost of living concerns, Canadians plan to ramp up their spending this holiday season.
2. We are seeing a shift toward sustainability and ethical consumerism.
3. Spending patterns differ among different generations.
4. Digital payments and secondhand purchases are gaining popularity.

Connect with Elisa Swern:

• LinkedIn
• PwC Canada

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